2007-02-20
InferMed announces launch of new logo and website
InferMed today announced the launch of an exciting new image including an updated company logo and website, to coincide with the company receiving the Frost and Sullivan Entrepreneurial Award 2006.
The re-branding places the company’s inspirational goal of “Delivering the future of clinical software” at its core and further highlights InferMed’s innovative approach to solving the challenges of today’s clinical environment.
The striking new InferMed logo was designed to encapsulate the company’s leading-edge credentials whilst preserving links to its unique heritage and maintains an interpretation of the company’s traditional “five lines” in honour of Guido d’Arezzo - the inventor of the musical stave.
“Before Guido d’Arezzo created musical notation, it was extremely difficult to accurately communicate complex musical pieces even between two skilled musicians,” explained Dr. Robert Dunlop, InferMed’s Clinical Director, “the introduction of the musical stave gradually changed this and made accurate musical reproduction a reality time and again. With products such as Arezzo and MACRO, we hope to achieve for complex patient care situations - ensuring the right treatment for the right patient every time - what Guido d’Arezzo achieved for music.”
Further emphasising the company’s continued development and growth, the re-branding includes a new website with photography taken by InferMed staff, as well as the introduction of a fresh new company colour scheme.
Speaking of the re-branding, Director, Martin Ryan stated “InferMed is experiencing significant growth and we continue to build our world-class team. With further exciting news on MACRO and Arezzo to come in 2007, there is a genuine belief that the company can make an important contribution to today’s clinical and patient care environment. We hope that the new image coupled with our continued dedication to the needs of our customers, will further demonstrate our commitment to delivering the future of clinical software.”
